5 Great Tips for Improving Your Personal Brand

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Suffolk Personal Branding Photographer

Your personal brand is a mix of skills, expertise, and personality and how you present them on all the different platforms is really important. For entrepreneurs & small business owners, a personal brand is everything, but how do you know if you’re doing enough? 

Here are a few ways that you can really enhance your personal brand:

Get Specific

To really make your personal brand stand out, you really need to define it. Note down what you’re passionate about, what you are known for and what your areas of expertise are. Be as specific as possible. For example, saying that you’re good at cooking is too general. Having a niche focus will ensure that people truly believe that you know what you’re talking about.

Keep Your Social Media Profiles Consistent

If you are active on several different social media platforms, it’s important to make sure that your profiles are consistent. Use the same photo, bio, and graphics across all of your profiles so that people will instantly recognise you. If you have made a point of creating profiles many social media sites, be active on a consistent basis as this will show that you’re trustworthy and reliable. 

Suffolk Personal Branding Photographers Ross Dean

Share What You Know

Look out opportunities to write and share your expertise. Finding industry related websites and newsletters that you can contribute to will not only spread the word about what you have to offer but will also allow you to showcase your knowledge on a particular topic too. If you don’t already, it may also be a good idea to create your own blog, vlog or podcast, so that you can connect with your target audience on a regular basis.

Engage with Your Audience

Getting out there and meeting people is a crucial part of growing your personal brand, which is why engaging with people both online and offline on a regular basis is a big deal. Whether you participate in discussions on forums or attend local networking events, you will be showing people that you are out there, interested, and engaged. The more you connect with people in an authentic way, the more quickly they will be happy to recommend you to others. 

Speak at Events

If you feel confident to speak in front of an audience, look out for speaking engagements in your area. Speaking at events will help you build rapport with your target audience and give you the opportunity to network afterwards, too.

Just be sure that you have a professional headshot and branded photos to send with your bio and that your website is looking good before you start sending people there. 

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P.S - If you would like to arrange an informal chat about your next headshot or personal branding session, either in person over coffee, or via phone/Skype, you can find more info here.