5 Things to Look For In a Personal Branding Photographer

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Suffolk Personal Branding Photographer

So you’ve started to market yourself and your career in your own unique way. You want your personal brand to come across as exciting, engaging and different in order to set yourself apart from the rest of your competition. You want to put the task of capturing your image and your essence into the hands of a capable, professional personal branding photographer. But how can you tell whether a photographer is a good fit for that important task? Here are five things you should keep an eye out for when you’re trying to find a good match:

Portfolio

Every photographer has a unique aesthetic and style. Are you looking for classic and sophisticated personal branding photos? Or is your look more fun, bright and colourful? While any good photographer will be able to listen to your vision and try to capture it, it’s best to choose a photographer whose work really resonates with you.

Specialisation

A fantastic interiors photographer or an amazing food photographer isn’t necessarily a fantastic personal branding photographer. Look for an experienced photographer in this field, who regularly shoots portraits and specialises in personal brand photography in your area..

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What’s included?

To have a successful personal branding session, there’s usually a lot more that goes into it than just you, your photographer, and the camera. Find out whether your photographer offers a pre-session discovery consultation in order to learn more about your brand, styling & wardrobe advice, professional hair and makeup recommendations, or social media image resizing as part of their personal branding experience. If not, consider those potential extra costs when working out your budget.

Connection

During your consultation, focus on how your photographer makes you feel. Do you feel confident in yourself and his or her ability to make you look your best? Do you feel comfortable and relaxed? Do you feel like he or she understands you and your vision? This maybe the most important point in this article as if so, it’ll definitely show in your photos!

Think about the future

As you and your business evolve, you’ll want to update your personal brand photography to best reflect your new look. To keep your brand looking fresh, ask whether your potential photographer offers a returning client rate, in order to regularly update your photos.

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When it comes to choosing a personal branding photographer, look for a photographer who knows how to tell your story with their camera, one that will make any future prospective clients of yours want to know more.

For something as important as your personal brand, you can’t just look for someone who will get the job done for the lowest price. You need an experienced professional who can assist you in representing your unique persona and vision.

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P.S - If you would like to arrange an informal chat about your next headshot or personal branding session, either in person over coffee, or via phone/Skype, you can find more info here.