Suffolk Personal Branding Photographer
Creating a personal brand is all about setting yourself apart from the competition.
Your personal brand is all about what makes you and your business unique. it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field.
While putting together your personal brand involves a lot of different parts, from how your website looks to your logo to the words you use to tell your story, your personal branding photography can really make or break your entire image.
So how can you make sure your personal branding photos really stand out? Here are a few things to consider before stepping in front of the camera:
Look your best
Put your best foot forward for your personal branding session and consider hiring a professional hair/makeup artist ahead of your shoot. Makeup never looks as vibrant behind the camera as it does in real life and so a professional will know exactly how much makeup to put on to make you really shine.
Plus, a pro will be able to make your vision come to life better than you can do yourself, whether you want a look that will make you look natural, fun, vibrant, sophisticated, or somewhere in between.
Choose your clothing carefully
Wear something that makes you feel confident and that tells your audience about who you are. Most photographers allow for an outfit change or two as part of their personal branding sessions, which is a great way to try out a few different looks if you can’t decide.
Use props & accessories
Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to capture a few shots of you arranging some flowers. Don’t be afraid to get a little creative with it, the world is your oyster.
All in all, your personal brand should be an accurate reflection of you. As long as you’re sharing your authentic self with the world, your intended audience will eat it up.
Your personal branding photoshoot shouldn’t be about trying to be something you’re not and so if some of the above tips aren’t a good fit for you, thats totally OK.
it’s about making sure you present the absolute best and most confident version of yourself to the world. So embrace those qualities that make you uniquely you!
P.S - If you would like to arrange an informal chat about your next headshot or personal branding session, either in person over coffee, or via phone/Skype, you can find more info here.