How to Prepare for Your Personal Branding Photoshoot

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Suffolk Personal Branding Photographer

Whether you’re a freelancer, an influencer, a podcaster, a blogger or a small business owner, creating an authentic personal brand is really crucial to your success and growth.

Your personal brand is what really sets you apart from all the rest and what keeps people coming back to you again and again.

There’s so much that goes into creating a fantastic personal brand, but your personal branding photos should be at the forefront of your mind.

Here are a few ways you can get the most out of your personal branding session:

Write your story

The key is to create a strong personal connection with your audience by telling them a story. Take a moment to write down who you are, why you do what you do, and what you have to offer them as potential clients.

Building your personal brand isn’t about putting on a new personality, it’s about sharing the things that make you uniquely you in a crafted, beautiful way.

Create a vision

What describes your personal brand? What do you want your personal brand to look like? Is it bright, fun, young, quirky, and refreshing? Artistic, moody, minimalist, cool, and enigmatic? Professional, sophisticated, intelligent, trustworthy, and revolutionary? Think about all those things first before moving forward.

Consult with your professional photographer

Let your personal branding photographer in on your vision for your photoshoot and for your brand itself. Make sure your photographer understands your story, values, image, and personality. That way, your photographer will be able to prepare effectively as well. Choosing locations, lighting, and shooting styles accordingly.

Share your best ‘you’

Consider hiring a professional hair/makeup artist for your personal brand photoshoot if that is important to you. A professional will be able to help you really shine in front of the camera and accentuate your best features, all while making sure you come across the way you want to.

When it comes to wardrobe, choose outfits that will make you feel confident and assist in telling the story of who you are.

Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your personal branding session will fit right into place.

If you feel prepared, confident, capable and truly yourself, all of those qualities will shine through in your photos and help refine your personal brand.

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P.S - If you would like to arrange an informal chat about your next headshot or personal branding session, either in person over coffee, or via phone/Skype, you can find more info here.