Suffolk Personal Branding Photography
I’ve had the pleasure of working with the amazing Jenny Loyd from Inspired Event Management in Suffolk for a number of years now and so was delighted when she asked me to help her refresh the imagery for her personal brand.
Working in such a competitive industry, it is vital that wedding & event planners in the luxury market continually put their best foot forward with their imagery, both on their company website as well as their social media profiles, where many of their prospective clients, find them.
Jenny wanted to capture all sides of her life and personality, as many of her clients enjoy the same past times and have the same values. So we opted for a two-location session, incorporating both a clean, minimalist and modern office environment, together with a beautiful, green outdoor location just outside of Ipswich, in Suffolk.
The beauty of session such as this is that Jenny was able to showcase all sides of her life, loves and personality and really bolster her personal brand as a strong one, which would easily appeal to the types of clients she just loves to work with.
The two locations also allowed us to play with Jenny’s wardrobe. Switching from modern business attire which was relevant to the times she meets with clients or goes networking, to a more relaxed, countryside feel which reflected some of her home life and passions.
Finally we also incorporated some shots using her branded clothing which she wears on occasions when setting up events. By doing this, we were able to make Jenny easily identifiable to the hundreds of suppliers in her database, when they work with her for the first time.
I had such an amazing day with Jenny and I wish her continued success in all that she does. Jenny personifies professionalism, and this, mixed with her vivaciously warm and friendly nature just needed to be showcased. So I was so pleased that we were able to convey this in this refresh of her personal branding photography.