Why is Personal Branding Photography Important?

personal branding photographer ross dean suffolk

Suffolk Personal Branding Photographer

Personal branding goes way beyond your website, the fonts you choose, and your logo. It’s all about the story you wish to communicate to your ideal client.

It’s about what you have to uniquely offer to your audience — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s my take on why personal brand photography is so important for you and your business.

It helps you connect with your ideal client

Branding photography shows potential clients who you really are. It allows them to connect with you beyond just a name or a faceless website. And people are way more likely to buy a product, book a seminar, or comment on a post that comes from someone they feel like they genuinely know and have a relationship with. Professional personal brand photography can help you immediately build trust with your audience.

A picture really is worth a thousand words.

Don’t underestimate the power of a great photo. Let’s imagine you’ve decided you’re not going to eat anything sweet tonight — when all of a sudden, you’re scrolling through your Instagram feed and you see a photo of a deliciously decadent chocolate cake with a perfect swirl of cream on top. That alone can have the power to change your mind and rush out to the supermarket! In the same way, great branding photos can have a powerful impact. If your audience loves what they see, they’ll be much more likely to get in touch or buy your products.

It tells the unique story of your brand.

Studies have shown that people make judgments about a website’s quality in just 1.5 seconds. This means you’ve really got to make these first impressions count! Great personal branding photos tell the story of your brand in an instant. They attract attention, help people visually see what makes you and your business so unique, and increase effective conversions.

No matter where you’re currently at in your business, great personal branding photos will give you the power to get to where you want to be. They’ll help you build trust with your ideal clients, change hearts and minds, and communicate your story in a more effective way. And that’s what makes personal brand photography so important. 

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P.S - If you would like to arrange an informal chat about your next headshot or personal branding session via phone, Skype or Zoom, you can find more info here.